Top 5 Beauty Retail Apps in Greece: Q2 2023 Performance

During the second quarter of 2023, the top 5 beauty retail apps in Greece showed varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

Παλιά έκδοση - Sephora experienced a consistent download rate throughout Q2. Weekly downloads peaked at 2.7K in mid-April and saw a slight decline towards the end of June, dropping to around 1.2K. Despite the fluctuations, the app maintained a steady presence in the Greek market.

Notino: profumi e cosmetici had a significant spike in downloads in the last week of June, reaching 1.8K. However, the app experienced a sharp drop at the beginning of April, with weekly downloads falling to 646. Active users mirrored this trend, with a notable increase to 3.8K in mid-June before stabilizing at around 3.1K.

BEAUTY BAY saw modest download numbers, peaking at 183 in mid-April. Active users showed a consistent pattern, starting at 482 and slightly decreasing to 439 by the end of June. The app maintained a stable user base throughout the quarter.

CHARLOTTE TILBURY had a notable increase in downloads towards the end of June, reaching 236. Active users also grew, peaking at 267 in the last week of June. This indicates a growing interest in the app among Greek users towards the end of the quarter.

IPSY: Personalized Beauty had very low download numbers, with a peak of just 10 in mid-April. The app struggled to gain traction in the Greek market during Q2 2023.

For more detailed insights and data on app performance, visit Sensor Tower.